Who is Marketing Mechanisms?

Marketing Mechanisms is a full-service e-marketing agency that produces the ultimate vision for your HTML email campaigns, web marketing, digital imaging, and electronic communications to improve your operational efficiency and increase your revenue. We address daily e-marketing dilemmas by utilizing cutting-edge technology to solve them. We specialize specifically in:

• Discussing your company's goals and determining how your internet marketing strategy can contribute to achieving them;
• Developing an internet marketing strategy that generates leads, engages customers, and contributes to your company ROI;
• Devising a plan of action, using multiple methods to reach your target audience;
• Bringing your plan into fruition, doing in-depth testing to evaluate all methods used;
• Determining the best method;
• Implementing that method; and
• Closing the loop on your strategy to ensure successful plans in the future.

Our CEO
	Yasha L. Sterling, MBA
" I make technology work...by any means necessary." Where some see technology as a challenge, Yasha Sterling sees it as an opportunity. For 5 years, she has built a reputation for being able to recognize challenges in e-marketing and is skilled in discovering ways to solve them. As Electronic Communications Associate for Grant Thornton, she worked on both the company's website and its email marketing program, helping to establish processes and protocol. She established best practice techniques and encouraged its use for some 50 offices nationwide. Recently, she has been providing training and technical support for one of the leading email service applications, ExactTarget. Yasha holds a Bachelors Degree in English from Jackson State University and a M.B.A. in Marketing and E-Commerce from Saint Xavier University. While at Saint Xavier University, Yasha mainly focused on E-Commerce, Marketing, and Technology coursework.